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How to Write Web Copy that Sells
Thursday, February 24, 2005Putting up a new Web site or improving an existing site to showcase your products and services? No matter how flashy it is, it's what you write that can make or break sales. Here are some dos and don'ts from Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time by Maria Veloso (Amacom Books 2005):Do strive to write in a conversational style -- one person talking to another person. The more friendly and approachable, the better.Do use contractions. When people talk, they use many contractions.
Easter Seals Lauds Century 21 as All-Time Top Contributor
Thursday, February 24, 2005ORLANDO, Fla. -- Century 21 System employees contributed more than $4.7 million to the Easter Seals Society in 2004, surpassing the global real estate franchisor's national fund-raising goal for 2004 by nearly 6%, says James E.
Business Journal Sues Youngstown Mayor For Violating Its First Amendment Rights
Thursday, February 24, 2005YOUNGSTOWN, Ohio, Feb. 24-- The Business Journal today filed suit in U.S. District Court for the Northern District of Ohio, asserting the newspaper's First Amendment rights are being violated by Mayor George M. McKelvey and the city of Youngstown. The lawsuit challenges the constitutionality of the mayor's ban on city employees talking to The Business Journal about any city business.
Full Text of Business Journal's First Amendment Complaint
Thursday, February 24, 2005IN THE UNITED STATES DISTRICT COURTFOR THE NORTHERN DISTRICT OF OHIOEASTERN DIVISIONYOUNGSTOWN PUBLISHING COMPANYd/b/a THE BUSINESS JOURNAL25 E. Boardman St.P.O. Box 714 Youngstown, Ohio 44503 AndANDREA WOOD 25 E. Boardman St. P.O. BOX 714Youngstown, Ohio 445 AndW. DANIEL O'BRIEN25 E. Boardman St. P.O. BOX 714 Youngstown, Ohio 44503 And GEORGE NELSON25 E. Boardman St. P.O. Box 714Youngstown, Ohio 44503 AndDENNIS LA RUE25 E. Boardman St.P.O. Box 714Youngstown, OH 44503, Plaintiffs,vs.GEORGE M.
Port Authority Takes on Mahoning River Cleanup
Thursday, February 24, 2005By George NelsonVIENNA, Ohio -- A long-anticipated cleanup of the Mahoning River in Trumbull and Mahoning counties can finally proceed, now that a sponsor for the project is in place. The Western Reserve Port Authority, identified last year as the likeliest candidate to sponsor the project, yesterday approved two items related to the project: a non-binding letter of intent to serve as the project's sponsor, depending on the availability of funds, and an assessment of the port authority's real estate acquisition capabilities. The port authority manages the Youngstown-Warren Regional Airport.
Full Text of Business Journal's First Amendment Complaint
Wednesday, February 23, 2005"IN THE UNITED STATES DISTRICT COURTFOR THE NORTHERN DISTRICT OF OHIOEASTERN DIVISION YOUNGSTOWN PUBLISHING COMPANYd/b/a THE BUSINESS JOURNAL25 E. Boardman St.P.O. Box 714 Youngstown, Ohio 44503 And ANDREA WOOD 25 E. Boardman St. P.O. BOX 714 Youngstown, Ohio 445 And W. DANIEL O'BRIEN 25 E. Boardman St. P.O. BOX 714 Youngstown, Ohio 44503 And GEORGE NELSON 25 E. Boardman St. P.O. Box 714 Youngstown, Ohio 44503 And DENNIS LA RUE 25 E. Boardman St. P.O.
Business Journal Sues Youngstown Mayor For Violating Its First Amendment Rights
Wednesday, February 23, 2005"YOUNGSTOWN, Ohio, Feb. 24 -- The Business Journal today filed suit in U.S. District Court for the Northern District of Ohio, asserting the newspaper's First Amendment rights are being violated by Mayor George M. McKelvey and the city of Youngstown. The lawsuit challenges the constitutionality of the mayor's ban on city employees talking to The Business Journal about any city business.
Port Authority Takes on Mahoning River Cleanup
Wednesday, February 23, 2005"By George NelsonVIENNA, Ohio -- A long-anticipated cleanup of the Mahoning River in Trumbull and Mahoning counties can finally proceed, now that a sponsor for the project is in place. The Western Reserve Port Authority, identified last year as the likeliest candidate to sponsor the project, yesterday approved two items related to the project: a non-binding letter of intent to serve as the project's sponsor, depending on the availability of funds, and an assessment of the port authority's real estate acquisition capabilities. The port authority manages the Youngstown-Warren Regional Airport.
How to Write Web Copy that Sells
Wednesday, February 23, 2005"Putting up a new Web site or improving an existing site to showcase your products and services? No matter how flashy it is, it's what you write that can make or break sales. Here are some dos and don'ts from Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time by Maria Veloso (Amacom Books 2005):Do strive to write in a conversational style -- one person talking to another person. The more friendly and approachable, the better.Do use contractions. When people talk, they use many contractions.
Easter Seals Lauds Century 21 as All-Time Top Contributor
Wednesday, February 23, 2005"ORLANDO, Fla. -- Century 21 System employees contributed more than $4.7 million to the Easter Seals Society in 2004, surpassing the global real estate franchisor's national fund-raising goal for 2004 by nearly 6%, says James E. Williams.Williams is the president and chief executive officer of Easter Seals Inc.