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Ohio Launches New Tourism Campaign
COLUMBUS, Ohio -- A new marketing campaign to promoted Ohio tourism was announced yesterday by Gov. Bob Taft, in conjunction with state Department of Development and the Ohio Department of Development's Division of Travel and Tourism."These new travel resources featuring the 'Ohio...So much to Discover' slogan will help give information to tourists from Ohio and everywhere," Taft said.The 2004 campaign includes a new interactive Web site. DiscoverOhio.com offers improved search and information-gathering functions, as well as a "live chat" link to a travel counselor, travel deals and downloadable coupons. Additionally, a cooperative Internet advertising opportunity will enable the state to promote Ohio tourism to the more than 63% of U.S. leisure travelers who reported use of the Internet to plan some aspect of their travel during 2003.www.DiscoverOhio.com"