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Marketing Success Doesn't Depend on Size of Budget
This article is new this week in The Business Journal's small business how-to section. To see what else is new, click here or click on the "how-to" tab at the top of The Daily Business Journal Online home page.Every marketing budget is limited, whether it's a start-up company or General Motors. No company is free from fiscal restraints. "Marketing on a shoestring" is a popular topic because this is a message companies like to hear.When the list of what can be done on the cheap is rolled out, interest wanes because what's required is an intense, consistent effort to make it all happen. And that turns out to be anything but cheap. <more>"