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Kerry Overtakes Bush Online
NEW YORK -- Traffic to the John Kerry for President Web site attracted 1.6 million unique Americans during the month of April, while the Bush Cheney '04 Web site drew 1.5 million visitors, according to Nielsen/NetRatings. Kerry's Web site continued its three-month lead over the Bush site from one million unique Americans in February. During this period, Kerry conducted more online advertising than Bush.During April, Kerry's online advertising campaign registered 52 million online advertising impressions. Since January, the John Kerry for President campaign has grown steadily from 32,000 ad impressions to more than eight million in March and peaking last month with 52 million. Additionally, Kerry's campaign incorporated rich media in its online advertising with 30% of all John Kerry for President ads utilizing the format.In comparison, Bush-Cheney '04 recorded 5,000 online advertising impressions in April, down from a three month high of 28,000 online ads in March."Despite most political campaigns' continuing comfort level with TV as the preferred medium, the Kerry for President camp and the RNC appear to be embracing online advertising," said Greg Bloom, senior Internet analyst, Nielsen//NetRatings. "Political parties on both sides are recognizing that important target audiences can effectively be reached online."The Republican National Committee used significantly more online ads than the Democratic National Committee. In April, the Republican National Committee had nearly 113 million impressions online, as compared to 63,000 impressions from the Democratic National Committee during the same period. Republican ads ranged from encouraging voter registration to criticizing the Democratic Committee. Since January, the number of Republican National Committee impressions skyrocketed 437%.During the same period, traffic to the RNC Web site surged 49% to 788,000 unique visitors.Visit Nielsen//NetRatings: www.nielsen-netratings.com"