Welcome to the Business Journal Archives
Search for articles below, or continue to the all new BusinessJournalDaily.com now.
Search
Internet Users Favor Giving to Political Candidates Online
SAN DIEGO -- Of consumers surveyed online for a recent KinteraLuth Nonprofit Trend Report, 18% plan to give to a political candidate or party this year. Among those who will donate, almost half say they'll make their contributions through online methods, the report found. Highlights of the poll include:When asked, "How likely are you in 2004 to make a financial contribution to a political candidate or party?" results showed 70% of those surveyed were unlikely; 17% were likely; and 13% were neither likely nor unlikely to make a political contribution.Of those respondents likely to make a financial donation to a political candidate or party in 2004, nearly half reported they would be inclined to do so through an online donation method.Respondents more likely to donate to a political party or candidate in 2004 are also active in online and offline philanthropy activities.A comparison between respondents likely to donate and those not likely to donate found:38% have been involved in "donating to a nonprofit organization online" versus 19% for those unlikely to donate for political causes.61% have participated in a walk, ride or bike type of fundraising event versus 49% for those unlikely to donate for political causes.39% have solicited funds on behalf of an organization versus 27% for those unlikely to donate for political causes."We found that among those likely to donate online to a political cause, more than a quarter of the respondents indicated they would react positively to either an e-mail or Web site content," says Roseanne Luth, president and chief executive officer of Luth Research. Based on consumer response to our Luth Research SurveySavvy Panel, a candidate in the 2004 election must reach supporters in ways most convenient to the supporters, including the Internet."Kintera Inc. is a provider of software as a service that helps nonprofit organizations.Visit Kintera Inc.: www.kintera.comVisit Luth Research: www.luthresearch.com"