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Internet Penetration Flattens Out
This report is new this week in The Business Journal's small business how-to section. To see what else is new, click here or click on the "how-to" tab at the top of The Daily Business Journal Online home page.Regular use of the Internet by U.S. adults has flattened out at 63% of the population, and further penetration will require the conversion of "unconnected" consumers and Internet "resistors," according to a new analysis from Mediamark Research Inc. Even though 79.5% of adults have access to the Internet at home, work or other location, survey data show that just 63% of adults had used an online service or the Internet in the last 30 days. And while the Internet-using population continues to increase, MRI data from an eight-year period show that growth has slowed from a sprint to a crawl. <more>"