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Hiring Managers Tend to Follow Gut Instincts
MENLO PARK, Calif. -- "I've got a feeling about this one," hiring managers often say about promising candidates. That's not surprising given the results of a recent survey of marketing and advertising executives. In the survey, 46% of respondents said they rely very much on instinct when making hiring decisions; 49% follow their gut at least some of the time.The survey was developed by The Creative Group, a specialized staffing service that provides marketing, advertising, creative and web professionals on a project basis. It was conducted by an independent research firm and includes 250 responses -- 125 from advertising executives with the nation's 1,000 largest advertising agencies and 125 from senior marketing executives with the nation's 1,000 largest companies. Only 4% said they didn't rely very much on intuition or gut instinct, and just 1% responded not at all. "Interviewing is both an art and a science," said Tracey Fuller, Creative Group executive director. "Carefully reviewing an applicant's resume, portfolio and experience provides details on the person's qualifications, but one-on-one meetings afford a glimpse into the intangible qualities that make someone the right fit for the position."It's not enough for a candidate to "look good on paper" -- he or she must also complement the team dynamic. Fuller added, "Managers should create a profile of what they are looking for in a new hire beyond skill sets and professional background, including personality and work ethic." Visit the Creative Group at www.creativegroup.com. "