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GM Announces June Owner Loyalty Program
DETROIT -- GM today announced its latest marketing initiative, an owner loyalty program that offers current GM owners from $1,000 to $5,000 customer cash on most 2003 and 2004 GM vehicles. For prospective customers, GM continues to offer competitive customer cash, APR and lease offers"With a loyalty rate that leads the auto industry, we thank GM owners with a very special and attractive offer in June," said John Smith, group vice president GM North America Vehicle Sales, Service and Marketing. "Add this special offer to the industry's broadest product line-up, award-winning quality and fuel economy leadership in more segments than any other manufacturer and you have an unbeatable value and a great time to buy."The Owner Loyalty program is available on vehicles delivered from June 2 through Aug. 2. Vehicles excluded from this program include Cadillac XLR and CTS-V; Chevrolet Aveo, SSR, Cavalier (select models) and Topkick; GMC Kodiak; Pontiac GTO, Sunfire (select models) and Vibe; and Saturn Ion.1 sedan and L300.1.The Owner Loyalty program cannot be combined with most other GM incentives and is not available with employee, dealership and supplier discount programs."