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FOX News Channel Garners 55% of Cable News Audience
NEW YORK -- Fox News Channel garnered more than 50% of the cable news audience in primetime and total day during the second quarter of this year, according to Nielsen Media Research cited by the Fox News Channel.In contrast, CNN and MSNBC both attracted less than a third of the same market share, stated a news release from Fox News Channel. In prime time, Fox News Channel commanded 55% of the cable news market share, averaging 1.4 million viewers, while CNN claimed 32% of that audience with 828,000 viewers. During Rick Kaplan's first full quarter as president of MSNBC, its prime-time line-up attracted 13% of the cable news audience with 321,000 viewers (down 41% in viewership year to year).Fox News Channel total day average of 820,000 viewers made up 54% of the cable news pie, nearly doubling CNN's 31% (468,000 viewers) and more than tripling MSNBC's 15% share (226,000 viewers).In the key 25-54 age group demographic, both CNN and MSNBC lost more than half their 25-54 audience in these day parts over the same period last year. Fox News Channel averaged 457,000 persons in prime time and 291,000 persons in total day, exceeding CNN and MSNBC's combined totals of 344,000 persons in prime and 231,000 persons in the total day time periods.In addition, Fox News Channel captured nine out of the top 10 shows in cable news. CNN's only show in the top 10, Larry King Live, remained at No. 4 with 1,291,000 viewers, trailing Fox News Channel's The O'Reilly Factor (2,051,000 viewers), Hannity & Colmes (1,492,000 viewers) and The FOX Report with Shepard Smith (1,339,000 viewers) respectively. FOX News Channel is a 24-hour general news service covering breaking news as well as political, entertainment and business news. Owned by News Corp., the cable channel is available in more than 85 million homes.Visit Fox News Channel"