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Newsweek Hopes Readers Accept Tip
"NEW YORK -- For fans of "The Tip Sheet," Newsweek is offering a new Tip. A spinoff of the successful Newsweek feature, "Tip" magazine will hit newsstands beginning Monday. With a circulation base of 300,000, Tip will be on sale until mid-February and 150,000 copies will be given to a select group of Newsweek subscribers."Our research showed that The Tip Sheet was a reader favorite, and even better, readers were taking action on something they had read about in Tip Sheet," said Gregory Osberg, Newsweek's executive vice president and worldwide publisher. "It was a very compelling case to take to the advertising community, and, sure enough, marketers have eagerly embraced the launch of Tip."The debut issue of Tip focuses on helping families have smarter holidays and offers a guide to an easier, happier season. Articles cover sure-fire gifts for everyone, tipping from A to Z, how to throw a perfect party, last-minute plastic surgery and holiday getaways. There is also a "Best of the Best" holiday gift guide with 73 Tip-tested, surefire gifts for everyone on your holiday list."With choices exploding, people are hungry for information that will help them sort through all the products and services, and that's what Tip does. It helps consumers figure out what's right for them," said Kathleen Deveny, editor of Tip and assistant managing editor of Newsweek. There will also be an online component to Tip, which includes links to some products' Web sites, a daily online forum with Tip editors, where readers can offer suggestions and questions about holiday-related topics, "E-Mail This to Santa," where readers can e-mail a particular product's information to a friend or relative, and a weekly online newsletter."