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Clear Channel Radio Expands Internet Strategy
"SAN ANTONIO -- Clear Channel Radio plans an Internet initiative that will complement existing Internet radio broadcasts from the company's local stations, officials announced recently. Leading the effort will be Evan Harrison, formerly vice president and general manager of AOL Music and the AOL Radio Network. "The number of people listening to radio online has grown five-fold over the past five years, and it's time to step up our programming here," said John Hogan, chief executive officer of Clear Channel Radio. Clear Channel Radio is currently a top-tier online radio broadcaster, with nearly 200 local stations streaming broadcasts from station-specific Web sites. At the heart of the new initiative is a broad variety of format-specific, custom and interactive programming aimed at what Harrison calls local stations' "devout listenership and fans on the local level." Exclusive content from which listeners may choose includes in-studio performances, custom music videos, and artist interviews. "The Internet offers a music experience on fans' terms -- what they want, when they want it -- a natural community extension of the current radio experience," said Harrison. "Unlike any other medium, radio still drives the most passionate reaction from listeners."During h is tenure at AOL Music, Harrison led the enhancement of the AOL Radio Network's music, news, sports and talk selections and served as executive director of music industry relations for the group. Prior to joining AOL in July 2001, he worked for BMG Entertainment in distribution and marketing roles and helped launch its Click2Music.com site. Visit Clear Channel Communications Inc.: www.clearchannel.com"