Grove City, Highmark Offer Entrepreneurship Seminar
GROVE CITY, Pa. -- Thanks to a partnership between the Center for Entrepreneurship & Innovation at Grove City College and the Highmark Business Innovation Team, college students can take a new seminar course this year. The course is intended to serve as a real-world opportunity for outstanding students from across the academic disciplines at the college to conduct research, analyze and present business plans to Highmark.
The course, “A Study in Healthcare Business Innovation,” Entrepreneurship 488, will offer three credit hours and was designed to fit within the 90-day model Highmark uses internally to work through similar explorations of ideas.
Highmark representatives will present students with business ideas to examine, guide their progress and provide project insights in-person and through the Internet, said Craig Columbus. Columbus is executive director of the entrepreneurship center, chairman of the department of entrepreneurship and associate professor of entrepreneurship.
At the conclusion of the semester, students will present their business models to Highmark, and offer recommendations on the validity of each idea.
"Top Grove City students will have an opportunity to learn business analysis and innovation methodologies that are practiced daily by a leading health care company, while Highmark’s Business Innovation Strategists will receive a diverse perspective of consumers’ mindset from these students as well as insights from the faculty of one of the leading entrepreneurship programs,” explained Eric Starr, director of Highmark’s Business Innovation function.
Published by The Business Journal, Youngstown, Ohio.