TourismOhio Extends 2014 Media Campaign
COLUMBUS, Ohio -- TourismOhio is launching its ad campaign, “Too Much Fun for Just One Day” earlier than ever before for the spring-summer travel season, the state tourism department announced Monday. This year’s media campaign. launched yesterday, will run a month longer as well -- through the end of July.
TourismOhio has a new pilot funding model based on revenue generated from Ohio tourism industries. With twice the funding as previous years, additional spending can be conducted to help tell the Ohio story, says Mary L. Cusick, chief of TourismOhio.
In 2013, the Too Much Fun for Just One Day campaign resulted in a 15-to-one return on investment for Ohio, officials estimate, and has shown continual growth since the inception of the campaign six years ago.
TourismOhio research finds that when people stay overnight in Ohio, they spend about three times more than day trippers.
Published by The Business Journal, Youngstown, Ohio.
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