Red Karma Looks to Growth in Commercial Business
NILES, Ohio -- Red Karma Photography, a company formed by DeShawn Scott, is adding video production to its portfolio of commercial photographic services. The company is targeting its sales efforts at commercial and corporate customers, he adds.
In 2013, Red Karma experienced some growth on the commercial side as a result of "visually rich social platforms and websites," says Scott, also the company's creative director. He sites demand from companies wanting to have a professional catalog compiled of their own stock images.
"This has given us an opportuÂnity to focus on companies needing this service," he says.
Challenges his company faces include helping prospective commercial clients understand image licensing and use, the huge saturation of photographers in the industry and lack of uniform pricing standards, he says.
EDITOR'S NOTE: This story was submitted for publication in The Business Journal's Growth Report 2014. It was not included in the publicaton due to an editing error.
Published by The Business Journal, Youngstown, Ohio.
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