Welcome to the Business Journal Archives
Search for articles below, or continue to the all new BusinessJournalDaily.com now.
Search
Gasser Chair Wins Award for Print Ad Campaign
YOUNGSTOWN, Ohio -- Gasser Chair Co. received an award for the Best Print Advertising Campaign with its “Gasser Dazzles” campaign at the 13th annual American Gaming Association Communications Awards Banquet.
The awards recognize outstanding corporate communications, public relations and advertising in the gambling industry. This was the second time Gasser received the award in this category.
As explained by the management of Concussion, the Texas-based marketing agency that developed the campaign for Gasser, “The ‘Gasser Dazzles’ campaign depicts a series of advertisements showing the strength, stamina and beauty of acrobatic performers posed in relationship with a Gasser product. The acrobats are a metaphor for the outstanding performance of Gasser products, which are artfully designed and beautifully executed.”
Said Gary Gasser, CEO of Gasser Chair, in a prepared statement "Having been in business for more than 65 years, we take great pride in the design and durability of our products and believe that the ‘Gasser Dazzles’ marketing campaign ideally represents our innovations, our philosophies and our successes.”
In addition to the awards from the AGA, the “Gasser Dazzles” campaign was recognized and selected for publication in the 2012 Graphis 100 Best in Advertising annual publication.
Gasser Chair Co. has manufacturing plants in Youngstown and northeastern Ohio.
Published by The Business Journal, Youngstown, Ohio.
CLICK HERE to subscribe to our free daily email headlines and to our twice-monthly print edition.