Charter One Offices to Be Branded as Citizens Bank
PROVIDENCE, R.I. -- Citizens Financial Group Inc. will rebrand more than 200 Charter One branches in Michigan and Ohio as Citizens Bank by mid-year 2015, creating a consistent Citizens Bank presence across the company’s 11-state retail footprint. the company announced Monday.
The company already operates as Citizens Bank in the other nine states where it has branches.
There are four Charter One branches in the Mahoning Valley: in Boardman, Austintown, Girard and Liberty.
The commercial banking division will transition from RBS Citizens to Citizens Commercial Banking in the fourth quarter. Consumer lending businesses serving customers outside the Citizens retail footprint will be branded Citizens One.
“The name Citizens has been a part of our heritage and culture as a company since 1871. We want to leverage this strong brand to provide a consistent, high-quality banking experience to all of our customers, wherever we do business,” said Bruce Van Saun, chairman and CEO of Citizens Financial Group. “We aspire for Citizens to become a top-performing regional bank, and this rebranding effort is part of our strategy to grow our business in the Midwest and beyond.”
The company’s rebranding initiative is part of its overall effort to separate from its parent, RBS (The Royal Bank of Scotland plc) and establish Citizens as a standalone company. RBS has announced its intention to divest itself of its ownership of Citizens by the end of 2016 through a series of public offerings. The company also recently updated its corporate name, changing it from RBS Citizens Financial Group to Citizens Financial Group.
Citizens Financial Group Inc. reports $126.9 billion in assets as of March 31.
Published by The Business Journal, Youngstown, Ohio.
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