By Dan O'BrienYOUNGSTOWN, Ohio -- What's in a name? Plenty, city officials believe.Last night City Council gave its informal assent to Mayor George McKelvey's recommendation to rename the Phar-Mor Centre -- former headquarters of Phar-Mor Inc. -- 20 Federal Place.The consensus will end the city's visible reminder of the defunct deep-discount drug retailer and its troubled history.The mayor remarked the name change would reflect new and future development of the building, and not its connection with the troubled company. "We want to rename it and initiate development," the McKelvey stated, while simultaneously shedding the stigma of Phar-Mor and its troubled history.The new name of the six-story building, originally Strouss Hirshberg's department store, intentionally generic, is derived from its address, 20 Federal St.Soon the orange-lettered Phar-Mor signage that has graced the outside of the building since 1986 will be replaced with placards bearing its new name.  McKelvey presented the idea to council shortly after its finance committee adjourned its meeting.  The building was once the home of the Strouss-Hirshberg department store, a prominent retailer during downtown Youngstown's glory days. In the 1980s, the building was converted to offices to house Phar-Mor Inc., then one of the fastest growing deep-discount drug chains in the country. At Phar Mor's height, more than 500 were employed in its offices; nearly 1,000 worked in the building.However, Phar-Mor's founder, Michael "Mickey" Monus was convicted of fraud in the early 1990s and the corporation declared bankruptcy. In 2002, after the company's second filing, Phar-Mor was liquidated and its downtown offices closed for good.Other major tenants, such as ExTerra Recovery, employed up to 200 people, but those offices closed two years ago, leaving Phar Mor nearly vacant. Only Strollo Architects and the law firm of Nadler Nadler & Burdman remained as office tenants. Retailers such as Jerry Lee's Jewelry and vendors located in the building's food court also lease space in the building. Phar-Mor Centre was in danger of closing for good, but the city succeeded in negotiating title to the building and securing a major new tenant, InfoCision.Earlier this week, the city Board of Control approved a lease agreement with InfoCision Management Corp. as a new anchor tenant. InfoCision, a teleservices company based in Akron, is renovating 10,000 square feet on the fourth floor. The board approved a 14 year lease packed with incentives. A ribbon cutting ceremony is scheduled for Feb. 7.InfoCision announced about a month ago it had intentions of moving operations to the Phar-Mor Centre, to bring 150 new jobs at first to the downtown. The company is renovating the offices and expects to spend $1 million in improvements.At last night's council meeting, members approved a 75% abatement for 10 years to help Coronado Steel with an expansion it's considering. It is the third such expansion for the company.Contact Dan O'Brien at dobrien@business-journal.com"